One half of the creative duo






Phebe Schuddinck
+32 471 48 16 27
phebe.schuddinck@gmail.com



Creative duo during our Visual Design studies with Anneke Rombaut in Ghent at LUCA School of Arts.














Van Mossel - Mosselmarkt

Phebe &  Leontien
Many garages are filled with clutter instead of cars. That’s why Van Mossel organizes the Van Mossel Market: a lively garage sale hosted in their showroom. Neighbors can sell their surplus items, while the rest is donated or recycled. This way, space is freed up for cars again and Van Mossel strengthens its connection with the community. 

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Depop - Pride to Try

Phebe &  Leontien

Make Depop the talk of the town; the core from the briefing for the UK's premier online platform for second-hand clothing. To reclaim relevance within their community, Depop is launching a campaign for transgender people during Pride Month: free return labels. Because transgender people often have to search intensively for their style in a short period of time and Depop has no return policy. So that exploring style becomes affordable and accessible.

Entry D&AD New Blood, Creative Belgium New Talent Awards 2025.

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Klaaar - Schoner tweedehands 

Phebe & LeontienKlaaar wants to convince eco-conscious young families to try their ecological laundry strips. Second-hand clothes do not always smell fresh, which is a barrier for buyers. That is why free samples of Klaaar are attached to the hangers in secondhand stores, including a discount code. In this way, customers make two sustainable choices in one: buy second-hand and wash ecologically.

Entry YoungDogs Klaaar Pitch 2025.

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STuMPA

PhebeIt's not always easy to wrap Vinted packages beautifully and stylishly. Reworking a magazine like Vogue into a larger format newspaper creates luxurious and sustainable packaging paper. This emphasizes the unique value of print and makes second-hand packages just that little bit more unique as well as more ecological.

Student Magazine Print Awards 2025 entry.

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Twister

PhebeWith The Twister Tour, the ice cream brand is reintroducing young adults to their favorite ice cream from childhood. Twister shows that they still fit into their lives. Not only as a child, but also now, as a fresh and playful snack after going out.

Entry D&AD New Blood, Creative Belgium New Talent Awards 2024.

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Radio - Nieuwe Feiten 

Phebe & LeontienThe Radio 1 program Nieuwe Feiten comes up with ‘ontbreekwoorden’: words that do not yet exist, but really should. The assignment was to come up with such a missing word with accompanying radio spot and touchpoint to introduce this new word.

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 USP - Cécémel

Phebe
Cécémel is so recognizable that their packaging and colors are enough to immediately identify the brand. The brief was to make the brand's USP clear at a glance, without words. Thanks to their unique iconic use of color and years of presence, it is possible to convey the brand identity at a glance.

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Other half of the creative duo






Leontien Foulon
+32 471 65 92 38
foulonleontien@gmail.com



Creative duo during our shared internship at AKQA Brussels.














This graduation project

Phebe & LeontienFor this graduation project, we turned ourselves into a brand to stand out as a creative duo. With that comes this portfolio, business cards, photos, stickers... In addition, we came up with a unique concept for each jury member in one day for one of their clients, captured in three episodes. They didn't get to see the final caseboard at the end, that's only for when they invite us for an interview. As a teaser, each jury member received an envelope with all the caseboards except the one for their own client.

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NTGent

Phebe & LeontienNederlands Toneelhuis Gent challenged us to develop a new corporate identity that reflects their core values. Dialogue is central at NTGent; between the artistic directors, with society, with the audience... In the corporate identity, images are not shown, but described - a playful invitation to the imagination.

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Radio - The Marriott Hotel

Phebe & LeontienIn collaboration with Sonhouse, a series of three radio spots were created for The Marriott Hotel Gent, targeting gamers and young tech entrepreneurs.

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STuMPA 

LeontienBy retaining only the first and last letters of a word and scrambling the rest, the brain is encouraged to read actively. This challenge may help reduce the risk of Alzheimer's. A challenging way to highlight in a print ad not only the power of language, but also the unique value of print.

Student Magazine Print Awards 2025 entry.

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Twister

LeontienA guerrilla campaign in which Twister, the famous ice cream brand, literally enlarges the world to make teenagers feel small again. In this way, the ice cream brand evokes nostalgia in young adults who enjoyed their favorite ice cream as children and lets them relive Twister.

Entry D&AD New Blood, Creative Belgium New Talent Awards 2024.

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Ikea

Phebe & LeontienThe assignment was to devise in a few hours a variant of the well-known Ikea campaign ‘Op ons kan je rekenen.’ Here, products under €10 are portrayed in a different way and given a new name. In this case specially applied to the holidays.

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Phebe & Leontien are going to chat a little.
phebe.schuddinck@gmail.com